Craft brewery BrewDog finds itself in controversy after releasing its new Kölsch-like beer, No Label. The company is calling it the world’s first “non-binary, transgender beer” that “has been brewed with hops that have changed sex from female to male flowers prior to harvest.”
BrewDog excitedly made the announcement on Wednesday, but the use of the term “transgender” has outraged some in the LBGTQ community. Many believe the brewery to be using transgender identity as as a gimmick, making light of the struggles and discrimination suffered by transgender individuals.
Founders James Watt and Martin Dickie vehemently deny that the new beer is in any way a mockery. They explained that, not only did they partner with LBGTQ group Queerest of Queer on the project, they are donating all profits from No Label to the group.
This is not the first time BrewDog has been involved in a controversy with the LGBTQ community. The owners also recently came under fire after posting an online ad aimed at potential investors. The ad featured the two men dressed as female sex workers in the window of a “red light” district. An online petition was then started by LBGTQ activist group Stonewall, demanding that the ad be pulled. As with No Label, many felt as if the transgender struggle was being mocked for the purpose of marketing.
BrewDog remains stedfast that there was never any intention to degrade or offend transgender individuals, and that they are very much in support of the LBGTQ community.
Cover photo: www.brewdog.com