It may be no surprise that the price of a wine often changes our perception of the quality of that wine. Blind tasting studies have shown that subjects often designate a wine as better just because they are told that the wine comes in at a higher price point. Some people even refuse to purchase a wine if it is under a certain price. However, do we all really know why we may or may not be paying more for a bottle of wine? What really is the difference between an expensive and cheap wine? Wine Gifted’s science type people chose to take a long, medium-light to hard look at the economics of wine to answer this question.
Where the Wine’s Grapes Come From
Some cheap wines come to be because of the capabilities of a large winery. These wineries not only take advantage of bulk rates, but also may have a contract with vineyards to consistently gain access to an excess or surplus of grapes. The savings are then passed on to you.
How the Wine Comes to Be
There are expensive wines that come to be due to the type of equipment or amount of time spent to assure quality during the wine making process. Some wineries invest in the best of the best resources to pick and process grapes in the most efficient manner possible. This sometimes results in a higher price tag for the consumer.
A Wine’s Job
The research shows that expensive wine often carries titles like “Executive” or “Vice President” despite the fact that it does the same exact job as the other wines around it. Also, expensive wines tend to have access to company expense accounts or rental car discounts while cheap wines are forced to pay for their own bus passes.
The Wine That Picks Up the Check When the Bill Comes
An observation of a night out on the town showed stark differences between expensive and cheap wines. The majority of expensive wines offered to either cover the entire bill for its friends, or at least one of the drink rounds. The cheap wines either acted like they forgot their wallets at home, or pretended to not notice that the bill had come. At which point, the cheap wines feigned a shocked response with comments like, “What? You got that? Awwww. Are you sure? Awwww.”
What the Wine Spends Money On
Using a visual science called “looking”, Wine Gifted witnessed expensive wines spending money on things that didn’t seem to have a very significant purpose. For example, a couple of the reserve cabernet sauvignons spent an exorbitant amount of cash on shin or ear lobe implants. On the other hand, cheap wines spent time haggling to get a yard sale item down from 35 to 25 cents.
Hopefully, our findings have shed some light on why wine is priced the way it is. Perhaps it will help you make an informed decision the next time you are in a grocery store standing amongst 76,415 bottles of wine.